Please pass this information onto your graphic designer
Guidelines for producing print ready artwork
High resolution PDF files are our preferred file type for print ready artwork
The artwork should be set to the correct size in the correct colour mode with appropriate bleeds and crops with fonts embedded. Please see below.
Set up artwork to meet the size requirements of the end product. We can supply templates for most of our custom products upon request.
When setting up artwork for large pieces, there may be limitations to page sizes in which case setting up artwork at a scale of 50% or 25% is recommended. Remove any compression or down sampling settings during PDF export when set up at 50% or 25% so that graphics remain at or close to 300 dpi once scaled to full size.
For the purposes of printed media, all your graphics should be a minimum of 300 dpi once scaled to full size to print cleanly. For large format printing viewable from a short distance, a minimum of 150 dpi is usually acceptable. Web graphics and screengrabs are usually only 72 dpi, which is ok on a monitor, but terrible when you print it out! In general, vector graphics are not subject to dpi limitations and are always preferred over raster images (jpeg, png etc.) as they can be scaled almost indefinatly without a reduction in quality.
The main two colour modes are RGB and CMYK. RGB is suitable when images are to be viewed on screen but CMYK colour should always be used when a colour image is to be printed. The colour mode of your graphic should be converted to CMYK and the colour mode of your artwork document should also be set to CMYK. Convert any Pantone / PMS colour to the closest CMYK equivalent.
Bleed is where an image or background colour is positioned so that it prints beyond the edge of the page. This is to ensure there are no white edges where an image or background colour is desired. Bleed sizes required vary on the end product. In general, posters require 10mm, wall panels 20mm and fabric prints 50mm bleed per edge.
Crop marks should be ticked on during export with a crop offset to match the bleed size. The crop offset “moves” the crops away from the artbox.
When PDFs are exported using high quality settings, fonts will be embedded into the PDF allowing it to be viewable as intended. In certain cases, converting text to outlines may be required.
Any custom cut dielines and shapes should be applied to the print ready file with the colour of the line saved as a spot colour named “CutContour”. Generally this is made with a 100% Magenta colour. This will ensure the dieline is distinguishable on the artwork and the cutter will cut exactly where required.